Pride edition: Exploring AmsterdamDesigned for: KLM
KLM wanted to celebrate diversity during the LGBT Pride month and engage with their employees and customers. However, due to Covid-19, they faced the challenge of doing this virtually.
Exploring the city and it’s history of diversity with a local host online
Together with the KLM team and our local host, we designed a walking tour through Amsterdam. The event took viewers through monuments, famous streets and historical locations that have played the key role in the LGBT history of Amsterdam.
The event was broadcasted publicly on Instagram and co-hosted by KLM’s own moderator, who conversed with the local host and asked questions that were coming in from the audience. Throughout the event, viewers got to send in comments and questions and join in the conversation by doing so.
The live stream on Instagram has been viewed over 20.000 times.
Review from KLM
"Our collaboration with Withlocals is professional, fun, and constructive. Withlocals' most important traits are their willingness to experiment, adapt, and create experiences we all love! This is supported by great technical capability and achieved by knowledgeable people!" - Social Media Manager